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Written by Search Industrialist D
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Thursday, 03 December 2009 16:08 |
If you have a business that has a local presence, whether it be physical or virtual, you want to make it as easy as possible for potential consumers to find your website, acquire your services, or visit your physical location. There are many ways to optimize your website to target geographically-based searches. Some of the more well-known ranking factors are:
- Having your local business listing in the city being searched
- Associating your business in the proper categories
- Verifying your local business listing with Google or Yahoo
- Having your target keywords in the title of your local business listing
However, there are many more factors that could contribute to your business being found by local-based searches. Many of which are lesser-known “tweaks” that can be made to content to get better local search rankings. Examples are having a local telephone number as a primary contact listing, associating photos with your local business listing, and linking to local-based citations. These factors are seemingly frivolous, but can make a tremendous effect on local SEO. Reardon Corp incorporates these factors into the marketing of geographically-based physical entities, making our clients highly visible in applications such as Google Maps, local listing websites, and geographically senstive keyword searches.
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