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The World Wide Web. Whenever I hear that term I immediately think of the universe at my fingertips. ANYTHING I could ever want to know, or had no idea even existed is possible to find, research, view or purchase over the Internet. With one stipulation...you use the correct word for your search. Without that, finding what you want is sometimes a little bit more than hitting the enter tab and waiting for the data to flow from your computer.
Traffic from a website is what is mainly watched to help rank your site on search engines. One of the most important searches it does is for “keywords” relating to your website and its contents. These keywords are ranked by popularity, or how often they are utilized by internet users to find data. Therefore, it is crucial that you research these for your website. Here’s a perfect example why: days ago while doing keyword research myself I stumbled upon something shocking. I was researching hair restoration - for men, women and forms of treatment available. Much to my surprise one of the highest ranking popular keywords I found was “Medical Terms” and “MD” coming in second!
In this age when one thinks that the information will materialize out of thin air. Statistics like these conclude that because the data is on the Internet, DOES NOT mean people know exactly HOW to find it. The example of “medical terms” is one that proves that actually knowing a correct term for a procedure or treatment is not always second nature to the end user. They know what they want or need, but don’t know how to get it.
There are many forms of web stats, tracking and reporting services available today that you can literally track users down to what search engine they arrived from and what keyword they used. However, if you aren’t using any of those popular words....they may not be making it to your site at all.
Recently, there was a new study done by McAfee, an antivirus software company that studied 2,600 popular keywords across five of the more popular search engines - Google, Yahoo!, AOL, etc.. However, their study reveals the negative twist to such keywords; the terms that are risky and may lead to viruses, hackers and malware.
Some of the riskiest terms: ~ word unscrambler
~ lyrics
~ myspace
~ free music downloads
~ phelps
~ game cheats
~ printable fill-in puzzles
~ free ringtones
~ solitaire
Amazing! This is where it becomes your responsibility to do your homework for the benefit of your business, your website and your potential customers.
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