For millions of men and women alike, the internet is a part of their daily lives....as much a part as using the telephone or having indoor plumbing.  In this day and age the internet can be utilized for nearly every aspect of life.

A recent study by eMarketer states gender, over race, ethnicity or economic status determines what we peruse online.  In addition, it has been found that more women use the internet than men.  However, the length of time logged in is often longer for males, who tend to spend more time surfing the internet and are more apt to watch online videos than females who tend to be more verbally intrigued. 

Studies have shown U.S. marketers will spend 37.2 billion dollars on online advertising by the year 2013. Obviously, the knowledge and understanding genders online habits and what motivates them makes smart economic sense for any business  who is looking to buy ad space on the internet.

"Smart companies use behavioral targeting to try to reach their desired target demo online, but even then, they can't tell who exactly is behind the IP addresses they are following," says Lisa Phillips, an eMarketer senior analyst and author of the report "Men Online."

Companies need to be cautious when deciding how and where to spend marketing dollars for ad space.  For instance, it is a generalization that women love to shop, however, there is no proof to support the fact that women do more online shopping than men.  In addition, both genders have proven to do equal amounts of web research when it pertains to information regarding child rearing.

Advertising via the internet has a proven track record of success.  It is making sure that your research is done accordingly to whom you are marketing.  With today’s changing lifestyles, widespread generalizations or stereotypes are something that would be prove to be counterproductive.

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Demographics of Internet Users Stefan ( This is my IP:64.237.196.xxx) 2009-06-09 15:44:48 It really makes sense. Both men and women are on the Internet but men tend to aimlessly wander around...following one link to the next, to the next, to the next. I watch online videos regularly, but also do plenty of shopping online as well. I think managing a very targeted campaign is very important. Reply | Quote 1   0

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